First, let’s start with how did I break into destination photography. My journey into photography began quite unexpectedly in 2021. My sister and her fiancé needed an engagement photographer, but no one was available. Although I had never picked up a camera, I used an old Sony, found some posing ideas on Pinterest, and gave it my best shot. When we reviewed the photos, my sister said, “Jaimee, these aren’t that bad??” That night, I created a photography email and Instagram account. I started offering free shoots, discovering my passion for capturing memories and making people smile. Soon, I began charging $50 per shoot, and before long, I was booking out and raised my prices to $100. I registered as an LLC, upgraded my gear, assisted at weddings, and eventually booked my own. Fast forward to today, and I’m a fully booked destination photographer!
Break Into Destination Photography
#1 Understanding the Market Trends and Demographics
Destination weddings and elopements have become very popular. Many couples are drawn to these options for the unique experiences they offer. They often value travel, art, and the opportunity to share an intimate moment in a stunning location. I found it very important to research popular destinations and emerging trends to align with my ideal clients. Understanding who typically chooses destination weddings and why helped me tailor my services to meet their needs!
#2 Building Your Portfolio
Creating a strong portfolio is essential if you want to break into wedding destination photography. Styled shoots in beautiful locations can effectively showcase your skills. Also, collaborating with local vendors like wedding planners, florists, and venues is important for creating a strong portfolio. Building relationships with these professionals in the industry can open doors to new opportunities and provide valuable insights into the local wedding scene. Networking is KEY! So, make sure to email other vendors and create relationships with them!
Break Into Destination Photography
#3 Marketing Strategies
When it comes to social media platforms, Instagram and Pinterest are really powerful tools for reaching your target audience! Sharing your work and engaging with potential clients can significantly boost your visibility. Additionally, optimizing your website and blog for SEO is important for your dream clients to find you. You can optimize your website and blogs by using relevant keywords, you can attract couples searching for destination wedding photographers. Implementing these strategies help ensure your work reaches the right audience!
#4 Client Experience
Providing personalized services is very important in destination photography! Pre-wedding consultations and on-the-ground support can make a significant difference in your client’s experience. I invest time in scouting locations and using tools like Google Earth to familiarize myself with venues. I also seek personal advice from locals and use geo-tags on Instagram to ensure a seamless experience for my clients. Tailoring your services to meet their unique needs is a game-changer!
Break Into Destination Photography
#5 Logistics and Planning
Understanding local laws and customs is another important part of destination wedding photography, ESPECIALLY for international weddings. Being aware of legal requirements and cultural practices can prevent potential issues. It’s important to create contingency plans for unpredictable weather or other challenges that might appear during the process. By anticipating these factors, you can ensure everything runs smoothly on the big day!
#6 Creating an Emotional Connection
Storytelling through photography is at the heart of destination weddings! Couples often have a deep connection with their chosen location, and capturing their unique love story is super important. Highlighting their connection to the place adds a personal touch that resonates with them. It’s important that you familiarize with the location so you can capture their dream day in a way that truly represents their relationship!
Break Into Destination Photography
#7 Continuous Learning and Growth
The world of destination photography is ever-evolving! Attending workshops and looking for mentorship is important for staying ahead! Continuous learning allows you to refine your skills and adapt to new trends. Embracing opportunities for growth ensures you remain competitive in this dynamic industry. Breaking into destination photography has been an incredible journey. By understanding market trends, building a strong portfolio, and providing exceptional client experiences, you can succeed in this amazing field! If you are interested in learning more about this amazing world of destination photography don’t hesitate to visit my website, I offer mentorship and would love to help you with any questions you might have!
Jaimee Raneigh Photo | Destination Wedding Photographer
Vendors
Planner: @ardentlycollective
Couple: @kirstenandrj
Venue: @greystonecastleboulder
Dress: @dalliancegownrentals
Shoes: @kmdressrentals
Florals: @callalaneflorals
Stationary: @fordanpaperco
Stationary: @villastudioweddings
Couple: @patrickandtimmy
Patrick’s Suit: @thebridalhouseofbeaufort
Timmy’s Suit: @allisonsalterations
Cake: @love.emily.bakery
Couple: @knowmorehill
